Leisure: Modern entertainment formats Mall, Theme Parks, FECs, and Multiplexes etc.
Hence the name, because FRIDAY marks the end of the working week and beginning of the weekend.
Be it a Mall, Retail store, Film, Artiste, Music album or a recreation center and leveraging the equity elementary but important.
We get involved at the concept stage by becoming a part of the core team and see the project through till its completion.
Complete ownership approach.
We have resources and associates in all our areas of specialization, hence you can be assured of timely results and deliverables.
Our mission is to be a single point professional set for providing marketing communication services to the entertainment and leisure business in India.
We aspire to carry the reputation in the market place of being an absolutely professional set up for servicing the needs of our clients in a timely and professional manner.
We can achieve this by proving top class service, close understanding of market trends and needs, through innovation and cost efficient and effective delivery.
The company is a single point professional set up for all marketing communications needs of the entertainment and leisure business.
The company focuses on providing marketing communication services to the following core business:
- Zindagi Khoobsoorat Hai
- Hindi feature film
Banner - Sai Productions
Cast - Gurdas Maan,Tabu,Divya Dutta
Producer - Manjeet Maan
Director - Manoj Punj
Music - Anand Raj Anand, Hemant
Lyrics - Dev Kohli, Nida Fazli
Friday Marketing Role
Creative supervision print material, electronics and audio
Tie up alliances Planet M, FM Channels & electronic Media
Media planning and buying
PR Mumbai, Pune and Punjab
Publicity material planning and supervision
Digital distribution tie up
Development of communication material
Legal advice and support
New Media/Web strategy
Film released in October 2002
www.saiproduction.com
- Valentine Days
English/Hindi film
Banner - Reels Film Express
Cast - Sita Thompson, Samir Kochar, Manoj Bidvai, Nikhil Sakhrani
Producer - Shital D.K.
Written & Directed by: Dimppy
Music - Jayant Pathak
Lyrics - Roop Johari and Raj
Friday Marketing Role
Corporate Identity The film was previously titled Valentines Day
Marketing analysis and strategic plan
Creative supervision print material
Music launch activity schedule and plan
Media planning
Artiste, Producer and Director Media training
Development of communication material
Web site plan
www.valentine-days.com
-
Orion Music
- NRI Group
Music company set up project report complete with studio requirements and talent management team.
Friday Marketing Role
Presented detail project report on setting up a music company in India.
The report covered/detailed following areas:
1.Indian music industry back ground
2.Industry dynamics
3.Marketing and distribution approach
4.Studio set up costs and working with options
5.Key legal aspects
Project to be executed in the current financial year
- RMall, Mulund, Mumbai Indias biggest shopping Mall
RMall Highlights
Spread over an area of about 250,000 square feet with 150,000 square feet exclusively for covered parking
Ground plus three floors First three floors dedicated to shopping and the third floor exclusively for entertainment, dining and leisure
Four screen Multiplex
Entertainment, multi cuisine dining and fast food
Fully air-conditioned
First of its kind in Central suburbs of Mumbai and perhaps India
Seven hundred feet faηade
All leading retailers and brands in the country under one roof
Friday Marketing Role
Complete marketing, Legal and operations management
Corporate Brand Identity Logo, Stationery and all communication material
Media negotiations
Negotiations and finalization of agencies housekeeping, Electro Mechanical.Security, Advertising agency, PR agency, Insurance
HR planning, profiling and hiring
Operations manual
Sales Management
Parking management
Hands on coordination with various agencies
Systems and procedures for day to management and operation review
In a short span of five months the assignment was successfully completed.
RMall has commenced operations.
- Jashan
Fine dining restaurant in Hong Kong
Friday Marketing Role
Corporate brand identity Jashan - Celebrating Indian Cuisine
Complete design support
Launch Plan
Project launched
www.jashan.com.hk
In a short span of one year Friday marketing as successfully handled projects across its complete scope of work and made a difference.
1. Films
2. Music
3. Modern Entertainment Formats
Friday Marketing - Back ground
Friday Marketing is the brainchild of Surjit Singh who has eighteen years of experience across Media, Entertainment and Retail industries with leading companies in India and abroad.
Media: Cable TV, Satellite TV and Internet
Retail: Akbarallys, Garwares and Crossroads,Rmall,Video Rental Chain
Entertainment: Magnasound/Crossroads/India.com/Real Image
Career strength: General Management function with focus on Marketing.
Has a successful track record of setting up and running start up ventures.
Started career as head of the first ever cable TV Company in Mumbai in 1986,there after as head of the Supermarket division at Akbarallys and Garwares, setting up and running supermarkets on western lines. Introduced the concept in India
At Zee TV handling new projects (Asian sky shop, Events, Teletext etc), setting up and running the first ever multi camera T.V.studio in Sharjah for producing popular Zee programs from UAE,as Country Manager. Zees foray into the international market.
Back in India in 1996 as General Manager - Marketing at Magnasound created brands of Remo, Sonu Nigam, Daler Mehndi, Hariharan, Shweta shetty, Penaz Masani etc.
There after as Head of Marketing at Crossroads, Mumbais first international Mall, handling five brands, Crossroads, Jammin- the recreation center, Piramyd The Mega store, Biscotti and Cafι Ole Two restaurants.
From July 2000 to March 2001 with India.com (a Mail .com Venture) as General Manager - Radio, Music and Movies channels. Conceptualized and successfully launched the three channels along with the first official Multi Channel Internet Radio (Indian).
April 2001 to April 2002, with Real Image Media Technologies Pvt. Ltd., Vice President - Entertainment, heading a new business division QJam, smart digital jukeboxes. Successfully launched the project in four cities.
Founded Friday Marketing in May 2002.
www.friday-marketing.com
Hands on experience of various aspects of all the businesses with excellent reputation and contacts.
B.A.Graduate in Economics and Commerce from Mumbai University, 1986. Specialization in Marketing Management, from K.C. College of Management Studies.
Married with one son.
Surjit@friday-marketing.com
Mobile: +91 98214 23282
