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Corporate Profile

We are a service organization providing complete marketing communication solutions to the entertainment and leisure businesses.

Entertainment: Films and Music

Leisure: Modern entertainment formats – Mall, Theme Parks, FEC’s, and Multiplexes etc.

Hence the name, because FRIDAY marks the end of the working week and beginning of the weekend.

Our approach to the businesses is that of Brand Management i.e. taking a product, individual or a concept and building a brand out of it through application of principles of marketing.

Be it a Mall, Retail store, Film, Artiste, Music album or a recreation center and leveraging the equity –elementary but important.

We get involved at the concept stage by becoming a part of the core team and see the project through till its completion.

Complete ownership approach.

We have resources and associates in all our areas of specialization, hence you can be assured of timely results and deliverables.

Our Services

  1. Alliances/deals
  2. Below the line activities
  3. Concept design
  4. Creative and design support
  5. Creative supervision
  6. Direct marketing
  7. Ground support
  8. Media Planning and buying
  9. New Media support
  10. PR
  11. Strategic Planning

Complete entertainment communication solutions company TM.

Our Associates

  1. Creative Design Studios
  2. Designers
  3. Event organizers
  4. Film Production companies
  5. HR – Experts
  6. HR – Training and recruitment personnel
  7. Legal Experts
  8. Media concessionaries
  9. Model coordinators
  10. MICA – Mudra institute of communication Ahmedabad
  11. PR agencies and personnel
  12. Renowned and professional Still photographers


Our mission is to be a single point professional set for providing marketing communication services to the entertainment and leisure business in India.

We aspire to carry the reputation in the market place of being an absolutely professional set up for servicing the needs of our clients in a timely and professional manner.

We can achieve this by proving top class service, close understanding of market trends and needs, through innovation and cost efficient and effective delivery.


The company is a single point professional set up for all marketing communications needs of the entertainment and leisure business.

The Market

The company focuses on providing marketing communication services to the following core business:

  1. Music Industry
  2. Hindi Films
  3. Modern Entertainment Formats

Projects handled in the last one year

  1. Zindagi Khoobsoorat Hai - Hindi feature film
  2. • Banner - Sai Productions
    • Cast - Gurdas Maan,Tabu,Divya Dutta
    • Producer - Manjeet Maan
    • Director - Manoj Punj
    • Music - Anand Raj Anand, Hemant
    • Lyrics - Dev Kohli, Nida Fazli

    Friday Marketing – Role

    • Creative supervision – print material, electronics and audio

    • Tie up alliances – Planet M, FM Channels & electronic Media

    • Media planning and buying

    • PR – Mumbai, Pune and Punjab

    • Publicity material – planning and supervision

    • Digital distribution tie up

    • Development of communication material

    • Legal advice and support

    • New Media/Web strategy

    Film released in October 2002


  3. Valentine Days – English/Hindi film

    • Banner - Reels Film Express

    • Cast - Sita Thompson, Samir Kochar, Manoj Bidvai, Nikhil Sakhrani

    • Producer - Shital D.K.

    • Written & Directed by: Dimppy

    • Music - Jayant Pathak

    • Lyrics - Roop Johari and Raj

    Friday Marketing – Role

    • Corporate Identity – The film was previously titled – Valentine’s Day

    • Marketing analysis and strategic plan

    • Creative supervision – print material

    • Music launch activity schedule and plan

    • Media planning

    • Artiste, Producer and Director Media training

    • Development of communication material

    • Web site plan


  4. Orion Music - NRI Group
  5. Music company set up – project report complete with studio requirements and talent management team.

    Friday Marketing – Role

    Presented detail project report on setting up a music company in India.

    The report covered/detailed following areas:

    1.Indian music industry back ground

    2.Industry dynamics

    3.Marketing and distribution approach

    4.Studio set up costs and working – with options

    5.Key legal aspects

    Project to be executed in the current financial year

  6. RMall, Mulund, Mumbai – India’s biggest shopping Mall

    RMall – Highlights

    • Spread over an area of about 250,000 square feet with 150,000 square feet exclusively for covered parking

    • Ground plus three floors – First three floors dedicated to shopping and the third floor exclusively for entertainment, dining and leisure

    • Four screen Multiplex

    • Entertainment, multi cuisine dining and fast food

    • Fully air-conditioned

    • First of its kind in Central suburbs of Mumbai and perhaps India

    • Seven hundred feet faηade

    • All leading retailers and brands in the country under one roof

    Friday Marketing – Role

    • Complete marketing, Legal and operations management

    • Corporate Brand Identity – Logo, Stationery and all communication material

    • Media negotiations

    • Negotiations and finalization of agencies housekeeping, Electro Mechanical.Security, Advertising agency, PR agency, Insurance

    • HR – planning, profiling and hiring

    • Operations manual

    • Sales Management

    • Parking management

    • Hands on coordination with various agencies

    • Systems and procedures for day to management and operation review

    In a short span of five months the assignment was successfully completed.

    RMall has commenced operations.

  7. Jashan – Fine dining restaurant in Hong Kong

    Friday Marketing – Role

    • Corporate brand identity – Jashan - Celebrating Indian Cuisine

    • Complete design support

    • Launch Plan

    Project launched


    In a short span of one year Friday marketing as successfully handled projects across its complete scope of work and made a difference.

    1. Films

    2. Music

    3. Modern Entertainment Formats

    Friday Marketing - Back ground

    Friday Marketing is the brainchild of Surjit Singh who has eighteen years of experience across Media, Entertainment and Retail industries with leading companies in India and abroad.

    Media: Cable TV, Satellite TV and Internet

    Retail: Akbarallys, Garware’s and Crossroads,Rmall,Video Rental Chain

    Entertainment: Magnasound/Crossroads/India.com/Real Image

    Career strength: General Management function with focus on Marketing.

    Has a successful track record of setting up and running start up ventures.

    Started career as head of the first ever cable TV Company in Mumbai in 1986,there after as head of the Supermarket division at Akbarallys and Garware’s, setting up and running supermarkets on western lines. Introduced the concept in India

    At Zee TV handling new projects (Asian sky shop, Events, Teletext etc), setting up and running the first ever multi camera T.V.studio in Sharjah for producing popular Zee programs from UAE,as Country Manager. Zee’s foray into the international market.

    Back in India in 1996 as General Manager - Marketing at Magnasound – created brands of Remo, Sonu Nigam, Daler Mehndi, Hariharan, Shweta shetty, Penaz Masani etc.

    There after as Head of Marketing at Crossroads, Mumbai’s first international Mall, handling five brands, Crossroads, Jammin- the recreation center, Piramyd – The Mega store, Biscotti and Cafι Ole Two restaurants.

    From July 2000 to March 2001 with India.com (a Mail .com Venture) as General Manager - Radio, Music and Movies channels. Conceptualized and successfully launched the three channels along with the first official Multi Channel Internet Radio (Indian).

    April 2001 to April 2002, with Real Image Media Technologies Pvt. Ltd., Vice President - Entertainment, heading a new business division – QJam, smart digital jukeboxes. Successfully launched the project in four cities.

    Founded Friday Marketing in May 2002. www.friday-marketing.com

    Hands on experience of various aspects of all the businesses with excellent reputation and contacts.

    B.A.Graduate in Economics and Commerce from Mumbai University, 1986. Specialization in Marketing Management, from K.C. College of Management Studies.

    Married with one son.


    Mobile: +91 98214 23282


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